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 Goals for your content marketing efforts: Attract new visitors Generate more leads Grow your email list Develop an expert reputation Build brand awareness Effective Content Marketing Strategies to Build Your Brand Content Marketing #1. Define your audience Understanding your audience is the first step in creating any marketing strategy. Without having audience who wants and needs your product, you wouldn't have any customers for your product/service. The demographics of your target audience decide how to structure your content and what will engage their interests and values. You should spend time identifying the websites your target audience spends time on and how you can create content that engages with that audience. If your audience is interacting with pages that include videos rather images then make video a part of your brand awareness strategy. For example, if your company creates apps for healthcare professionals, your audience is primarily doctors and physicians. In this c